AIGA Webinar: From Customer Insight to Product Design

What does it take to turn user research into meaningful product decisions?

Join FreshBooks and AIGA for a fireside chat with Kiley Meehan, Head of Design at FreshBooks, on how user research informs the product design process. Kiley will share a behind-the-scenes look at how customer insights are gathered, interpreted, and translated into design decisions that make FreshBooks more useful for the people who rely on it every day. It’s a practical conversation for designers looking for process insight, craft knowledge, and inspiration from another design leader.

FreshBooks users: To help us tailor your experience, please register for this webinar using the email address associated with your FreshBooks account.